I’m starting off this month’s UGBlogWeek by finishing off the Vodafone Uganda series. Part one of this series can be found here.
10th November saw Vodafone make some announcements about their strategic change of direction. This blog is going to cover the last two things about their announcement that caught my eye.
Two: Shifting audience focus to target universities as well as SMEs
Three: Moving away from traditional 2G voice and headed toward VoLTE (Voice over LTE).
VoLTE stands for voice over Long Term Evolution. Utilising IMS technology, it is a digital packet voice service that is delivered over IP via an LTE access network.
Why you will love VoLTE: Ensures that video services are fully interoperable across the operator community, just as voice services are, as demand for video calls grows; Delivers an unusually clear calling experience; Meets the rising demand for richer, more reliable services
Vodafone plan to enhance LTE network by deploying wifi in malls, universities, creating a converged network to mirror seamless connectivity for users from LTE to Wifi. These Wifi networks will not require a separate data bundle but will work off the bundle already purchased by the user.
One app targeting SMEs and University students is Chat+. Chat+ is a VoIP (Voice over IP) Application that boasts of HD call quality and messaging features that are found in today’s popular messaging apps.
Voice over Internet Protocol (VoIP), is a technology that allows you to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line. Some VoIP services may only allow you to call other people using the same service, but others may allow you to call anyone who has a telephone number – including local, long distance, mobile, and international numbers.
In addition to free app-to-app calls, Chat+ allows it’s users to call out of the application, that is to say to landlines or numbers that are not registered to use the app – users will get charged the normal call rate (SIM call rate).
In comparison to its competition, Chat+ went the ambitious route of offering all key features provided by its competition.
One key note though, is File transfer and Video calling are not free due to their large data requirement. The rest of the features are offered Free, where free means you have a valid data bundle (i.e. more than 1MB of data, yeah… that’s right! No data charge unless you are using the two previously mentioned features)
The app also works on Windows, Android, IOS (imagine that!!) as well as a desktop version that is independent of the mobile app (side eye, WhatsApp and your desktop integration).
It has been dubbed the total communication package, for people looking to start a business, for students studying in groups and for people who want to engage with tomorrow’s communication today.
Now, onto the application itself… I’m looking at the IOS version on a 5.5in screen with a 1080 x 1920 px resolution.
I will confess that when I heard about the app, I immediately wanted to put vodafone to task over the fact that earlier this year they talked about putting a stop to their unlimited packages but alas! The fact that there is no data charge on all but two features, is a huge plus for them. Since the intended audience are SMEs & students, this is probably something that will be well appreciated.
<cue subtle plea> Just think of the potential of Chat+ offered together with the unlimited package! Especially for SMEs that thrive on face-to-face video communication.
What would make this the ultimate communication tool for me? The integration of Stickers and GIFs. Yes! There is a certain app that allows the use of both these things and my friends on that platform know my obsession.
Also, the scale of some portions of the app seem a bit off. Blame the is the newly awoken UI junkie in me for pointing this out. The keyboard and keypad seem a little larger than they should be making the user experience just a tinsy winsy bit jenky.
Cool Fun Note
Have you ever noticed the red open apostrophe in a chat bubble? It immediately brings to mind the beginning of a conversation. Right?
Why then wouldn’t you want to talk about tomorrow, today?
This is part two in a two part series about the things that intrigued me about the VodafoneUganda announcement. Have you downloaded Chat+? What do you think about it? Did it still work on 1MB?
*Featured image source: Dignited via Google